──It is a work of art that allows you to appreciate the passage of time.
Hello.
In today's world, where the world is filled with "efficiency" and "rationality,"
I dare to ask.
Does a watch have to be a "convenient tool"?
We live in an age where battery-powered and smart clocks are widespread, making it possible to achieve "perfect time management" with even a single second of accuracy.
However, mechanical clocks require winding a mainspring, hanging weights, and even allowing for deviations of a few minutes, so they are a hassle to deal with .
But still, or perhaps that is why mechanical clocks have such beauty .
■ When measured by rationality, mechanical clocks are inferior
・Inferior accuracy to quartz ・Time-consuming ・Maintenance costs ・High price
By these standards, mechanical clocks may indeed appear "outdated."
But we argue as follows.
It is wrong to apply the yardstick of rationality to "works of art."
For example, painting.
For example, sculpture.
Is there anyone who would ask, "How much will I gain by displaying this?"
Mechanical clocks are something to be used as well as admired.
■ Mechanical clocks as "sculptures that mark time"
Take the Helmle regulator clock for example.
A heavy and elegant wooden case, a swinging pendulum, and quietly interlocking gears and balance.
It has a soul as a craft that goes beyond an industrial product.
The rhythm of a pendulum striking every second.
It's as if a "heartbeat" is created in the space.
This level of presence can never be achieved by a smart clock that simply displays numbers on an LCD screen.
■ "Effort" is the source of attachment
Weekly winding.
Sometimes the minute hand needs to be adjusted.
Adjust the horizontal balance during installation.
Each and every "trouble" is connected to time through the owner's hands.
These actions, the polar opposite of efficiency, are also rituals that deepen one's relationship with the watch .
It's not just a tool for telling time, but something that allows you to "feel" time .
That is a mechanical clock.
■ A mechanical clock is a mirror that reflects your "sensibility"
Choosing a mechanical clock is not just a purchasing decision.
This means facing your own "sense of beauty" and "outlook on life."
・Choose "story" over "convenience" ・Feel "value" over "price" ・Enjoy the "atmosphere" over "information"
For people like you, The Clock Works would like to offer you a mechanical clock, a work of art that represents time.
Conclusion: Mechanical clocks bring a sense of quiet pride to your life.
In an age where rationality is considered justice,
Choose something that is deliberately inefficient, deliberately inconvenient, and deliberately expensive.
What resides there is a quiet rebellion and a definite aesthetic sense .
I believe.
**A mechanical clock is "another measuring stick" for measuring the richness of life**.
The Clock Works will continue to be a specialty store for people who believe this.
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